INFO

CAT BOOK
猫书



ART DIRECTOR: Guang Yu
DESIGNER: Pa Pa
YEAR: 2016
CLIENT: ABCD
Ever since summer of 2015, we have collected and selected 80 artworks about cats, including photos, paintings and designs, and we are now binding them up into a book. To restore the unique touch of every piece of work, we tried to match each page with various printing craft for countless times. The printing of almost every piece of work and every page of design have undergone at least two experiments to verify that its “content” and “form” are a good match. We hope to achieve a balance between “mediocre” and “overwhelming”, happiness and unhappiness.

In 72 hours, 300 copies of “cat books” were sold out. We donated the profit of the book sale to a help center for stray cats.
从2015年夏天开始,我们从网上征集并摘选了80幅关于猫的艺术作品并准备把它们装订成书,包括摄影、绘画和设计。为了还原每件作品的独特感受,我们反复尝试不同的印刷工艺配合纸张,几乎每件作品、每页设计都经历了至少2次以上的印刷实验,去确认“内容”与“表现”之间关系的适配度,希望在“平庸”和“用力过猛”之间达到平衡,在开心与不开心之间达到平衡。

300本猫书在72小时内全部售罄,我们把销售猫书的利润捐献给了流浪猫救助中心。



© ® 2015, 2022 ABCD BEIJING & LOS ANGELES     🌎️     CONTACT US: INFO@ABLACKCOVER.COM     🌎️