Beneunder 蕉下
ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Liao Liao
YEAR: 2019
CLIENT: Beneunder 蕉下
The combination of natural aesthetics and scientific aesthetics may bring a more comfortable, intimate and relaxing experience. A cluster of banana leaves brings us a sense of modern science and technology,
which redefines the visual identity system of Beneunder As a well-known brand of outdoor clothing, Beneunder provides protections for users in their outdoor activities, served as auxiliary supplies in
commuting and a resistance to weather.
将自然美学与科技美学相结合,会得到更为舒适、亲切、轻松的体验。一丛芭蕉叶下的现代科技感,是我们对蕉下视觉识别系统的全新定义。蕉下作为一家知名户外品牌,辅助通勤,对抗天气,呵护用户在户外活动时的体验。
![](https://freight.cargo.site/t/original/i/0bcc2215052b636ede2036d427273503a8a382e829c5a8c907050f4cb2ea8a8d/beneunder4.jpg)
![](https://freight.cargo.site/t/original/i/3ce86f30bd78eb4648d854a4b630c188165b5c71435ebf641b28207df1233d11/beneunder5.jpg)
![](https://freight.cargo.site/t/original/i/835d49d70cdb6942e7b077463ec1b6fe6eef9a6d8c7101d4b885bd859e05259e/beneunder6.jpg)
![](https://freight.cargo.site/t/original/i/10fddef04461611abf13ff35bdf1eba3d803750f7acc83b6d0280a7376ac74e4/beneunder7_4.jpg)
![](https://freight.cargo.site/t/original/i/dbf5ce713503206533621e417b8ab73f60ddccd3cc6b4941cc160b600a3659e5/beneunder8_5.jpg)
![](https://freight.cargo.site/t/original/i/5f302f1d90c31f14accc59c8009751c18dc44e6d7e78c1c7d399856f42777e9f/beneunder9.jpg)
![](https://freight.cargo.site/t/original/i/cfe279a225595450e7e98b4014315c4e9a4cba9ce7881904078368dbd548611d/beneunder3_8.jpg)