ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Liao Liao
CLIENT: Beneunder 蕉下
The combination of natural aesthetics and scientific aesthetics may bring a more comfortable, intimate and relaxing experience. A cluster of banana leaves brings us a sense of modern science and technology, which redefines the visual identity system of Beneunder As a well-known brand of outdoor clothing, Beneunder provides protections for users in their outdoor activities, served as auxiliary supplies in commuting and a resistance to weather.