INFO

Beneunder 蕉下



ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Liao Liao
YEAR: 2019
CLIENT: Beneunder 蕉下
The combination of natural aesthetics and scientific aesthetics may bring a more comfortable, intimate and relaxing experience. A cluster of banana leaves brings us a sense of modern science and technology, which redefines the visual identity system of Beneunder As a well-known brand of outdoor clothing, Beneunder provides protections for users in their outdoor activities, served as auxiliary supplies in commuting and a resistance to weather.
将自然美学与科技美学相结合,会得到更为舒适、亲切、轻松的体验。一丛芭蕉叶下的现代科技感,是我们对蕉下视觉识别系统的全新定义。蕉下作为一家知名户外品牌,辅助通勤,对抗天气,呵护用户在户外活动时的体验。








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