Bananain 蕉内

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Liao Liao
YEAR: 2020
CLIENT: Bananain

In the cooperation with Bananain, what we discuss most with our client is user experience. Experience or feeling is a very abstract concept. What is the boundary between "feeling something" and "feeling nothing" and how should it be conveyed to users? In the process of sorting out the brand content of Bananain, we found a marker with unique value and extremely high recognition - Tag-less Label. "Tag-less Label" can be used not only as an mark for "feeling nothing", but also as an eye-catching identification for "feeling something". Moreover, this stable, flexible, extremely simple and powerful application mode has well translated the proposition on the brand value of Bananain - Live in Future, namely the comfortable experience in the future.

在与蕉内的合作中，我们和客户讨论最多的就是用户感受。感受，是一个非常抽象的概念，“有感”与“无感”之间存在着怎样的界限，该如何向用户传达？在对蕉内品牌内容进行梳理的过程中，我们发现了一个具有独特价值且识别度极高的标识物——标签。“标签”，既可以作为对“无感”的隐形标注，又可以作为对“有感”的醒目识别，且这种稳定而灵活、极简并有力的应用方式，很好地转译了蕉内的品牌价值主张—— Live in future，来自未来的舒适体验。