ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Hu Wen
CLIENT: 百词斩 Baicizhan
Baicizhan is a software for English education that is used by more than 100,000,000 clients. We have designed a new visual identity system for Baicizhan based on the features of the screen display, including the logo, font, color, auxiliary graph, etc. The model of the new logo is more concise and accurate, which highlights its intrinsic sharpness in a smaller size. The more saturated blue color can be clearly identified under the white or black background, which is more adapted to visual environment of the Internet. As an auxiliary graph, the thin orange line beveling down shows up the power and neatness of the Chinese character "斩" completely.