INFO

百词斩 Baicizhan


ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Hu Wen
YEAR: 2019
CLIENT: 百词斩 Baicizhan
Baicizhan is a software for English education that is used by more than 100,000,000 clients. We have designed a new visual identity system for Baicizhan based on the features of the screen display, including the logo, font, color, auxiliary graph, etc. The model of the new logo is more concise and accurate, which highlights its intrinsic sharpness in a smaller size. The more saturated blue color can be clearly identified under the white or black background, which is more adapted to visual environment of the Internet. As an auxiliary graph, the thin orange line beveling down shows up the power and neatness of the Chinese character "斩" completely.
百词斩是超过一亿人使用的英语教育软件。我们基于屏幕显示的特点为百词斩设计了新的视觉识别系统,包括标识、字体、色彩与辅助图形等。新的标识造型更加简洁精准,在较小的尺寸下更加突显锐利本质。新的标识蓝色纯度更高,在白色或黑色背景下可被清晰识别,更能适应互联网的视觉环境。辅助图形,是一道斜切而下的橘红色细线,将“斩”的力量与快感表现得淋漓尽致。










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