INFO

BLACK MAGIC CALENDAR 2017
重力年历


ART DIRECTOR: Nod Young
DESIGNER: Yan Yaoming
YEAR: 2016
CLIENT: ABCD
We hide “gravity sensors” in the wire clips. When you hang the calendar on a clip for a specific month, you will be surprised to find that the calendar is correctly adjusted to the current month with the help of gravity. Most importantly, this does not require any energy or power supply. What you need is just a nail.

Of course, we are making use of some daily common sense, not necessarily anything “high technology”, in a way of “design”. We are leveraging the gravity of paper itself to guide the correct direction for reading: when certain wire clip is fixed, the paper will be tilted due to gravity, and the one that is naturally vertical at this moment implies the current month. Such “implication” is subtle and hidden, a conspiracy between the calendar owner and the designer.
我们将“重力传感器”藏在绕线扣里,当你按照上面标注的月份去悬挂时,会惊奇的发现:是地球的重力,在指向当月所在的日期,重要的是,它不消耗任何能量,仅需要一枚钉子。

当然,我们是在用最不具备科技含量的生活常识,通过“设计手法”来实现这个科技。我们通过纸张自身的重力来实现引导阅读的功能:当某个绕线扣固定时,纸张由于重力的影响会发生严重的倾斜,这时自然竖直的月份就是绕线扣所示的月份内容。这个“指示”是非常隐性的,是年历拥有者与设计师之间的合谋。



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