Alipay 支付宝
ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Liu Xianping
YEAR: 2024
CLIENT: Alipay
Alipay, established in 2004 by the Alibaba Group. It offers a wide range of financial services, including online payments, money transfers, wealth management, and credit management, enabling seamless transactions for individuals and businesses. Users can complete payments, receive funds, pay utility bills, and manage investments via its mobile app, enjoying a convenient cashless lifestyle. With over 1 billion users worldwide, Alipay ranks among the top digital payment platforms globally. As a crucial tool in China’s digital economy, it is widely applied in daily life and business scenarios.
Having a set of executable, standardized VI system is a necessary visual asset for all mature enterprises. We are proud to have completed the optimization and visual specifications of the brand identity for Alipay. The font logo, featuring the iconic "支" (branch) character, has been a cornerstone of Alipay's identity since its inception, earning widespread recognition and fostering a deep sense of trust among users. While maintaining the brand’s visual integrity, we refined and restructured the character's proportions, local details, and overall design. Drawing from the contemporary official script style of "支," we expanded the full "支付宝" (Alipay) name to meet the demands of various future online and offline applications across different channels and contexts.
Having a set of executable, standardized VI system is a necessary visual asset for all mature enterprises. We are proud to have completed the optimization and visual specifications of the brand identity for Alipay. The font logo, featuring the iconic "支" (branch) character, has been a cornerstone of Alipay's identity since its inception, earning widespread recognition and fostering a deep sense of trust among users. While maintaining the brand’s visual integrity, we refined and restructured the character's proportions, local details, and overall design. Drawing from the contemporary official script style of "支," we expanded the full "支付宝" (Alipay) name to meet the demands of various future online and offline applications across different channels and contexts.
支付宝由阿里巴巴集团于2004年创立。它提供包括在线支付、转账、理财和信用管理在内的多种金融服务，为个人和商家提供便捷的交易体验。用户可以通过其手机App完成支付、收款、水电缴费和投资管理，享受便利的无现金生活方式。支付宝全球用户超过10亿，位列世界顶级数字支付平台之一。作为中国数字经济的重要工具，它已广泛应用于日常生活和商业场景。
拥有一套可被执行的、标准化的VI体系，是所有成熟企业必备的视觉资产。我们很高兴为支付宝完成这次品牌标识的优化与视觉规范的升级工作。支付宝在应用中最为常见的“支”字，其字体标识自创立以来，已经形成广泛的认知度，在用户心目中树立起极高的信任感。我们在确保品牌视觉印象并无损失的前提下，在“支”字的架构关系、局部细节以及物理比例上展开精细化打磨和重构。在“支”字的当代隶书风格基础上，拓展出“支付宝”三个字的全称，以满足未来线上与线下多渠道、多场景的应用所需。
拥有一套可被执行的、标准化的VI体系，是所有成熟企业必备的视觉资产。我们很高兴为支付宝完成这次品牌标识的优化与视觉规范的升级工作。支付宝在应用中最为常见的“支”字，其字体标识自创立以来，已经形成广泛的认知度，在用户心目中树立起极高的信任感。我们在确保品牌视觉印象并无损失的前提下，在“支”字的架构关系、局部细节以及物理比例上展开精细化打磨和重构。在“支”字的当代隶书风格基础上，拓展出“支付宝”三个字的全称，以满足未来线上与线下多渠道、多场景的应用所需。
